ESPN is relaunching Up Close on ESPN+ with Sage Steele hosting
Earlier today on SportsCenter, Sage Steele aired part of her upcoming interview with Dak Prescott. While a long substantive sit-down with Prescott is certainly newsworthy, what caught my attention was Steele’s announcement that the interview was for a rebooted Up Close, the famed longform ESPN interview program that ran for twenty years on ESPN before ending in 2001. Below is the clip of the announcement of the soon-to-launch show, said to be launching next month on ESPN+:
Before getting into this a bit further, I have to say these are my favorite stories to write. About every other month, I catch some type of random announcement on ESPN that hasn’t actually been announced or publicized. The fine ESPN PR folks always seem a bit flat-footed seemingly unaware that something was going to be teased, announced, or promoted. I’m not sure if this is by design or just the left hand not talking to the right. There will be no covert PR ahead of actual PR efforts on my watch! Anyways…
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